Course Curriculum
The Operator
Welcome!Where You're Starting: Your BaselineThe Owner's Identity: Image Nation for Cleaning OperatorsThe Foundation
Business Formation: LLC, EIN, Banking, Insurance & BondingGetting Established: Brand, Web Presence & CredibilityIndustry Certifications: CIMS, GBAC STAR & Green SealThe Money
Pricing Mastery: Per Sq Ft, Per Hour, Base Rate & Margin MathThe Bid & Walkthrough ProcessGovernment & Institutional Contracts (RFPs)Prevailing Wage & Service Contract Act ComplianceWinning on Paper: RFP Scoring Matrix Mechanics✅ GATE CHECK: Pricing & Bidding — Prove You Can Price Money-Making WorkThe Pipeline
Lead Generation Engine: Cold Email at ScaleCold Calling, Door Knocking & Commission Sales RepsOrganic & Paid Marketing: SEO, GMB & Google/Meta AdsChannel Partnerships: IFM Subs & Referral RelationshipsThe Close
Sales, Negotiation & ClosingAccount Transition & The First 90 DaysFiring a Client Professionally✅ GATE CHECK: The Close — Prove You Can Win and Keep the AccountThe Workforce
Building Your Workforce: Structure, Hiring & Retention.Managing an Unsupervised Overnight WorkforceDeveloping Supervisors & Area ManagersHiring & Leveraging Virtual AssistantsWriting SOPs That Actually Get Used✅ GATE CHECK: The Workforce — Prove You Can Build a Team That Holds Your StandardThe Machine
Operations, Quality Control & Reducing CallbacksContracts, Service Agreements & Legal ProtectionSafety, Compliance & Risk ManagementTechnology Stack: GoHighLevel, AI & AutomationRoute Density & Territory PlanningThe Growth
Upselling, Diversification & Increasing Account ValueFloor Care & Specialty Service StandardizationContract Profitability Audits & The Price Increase PlaybookThe Numbers
Financial Game Plan: Margins, KPIs & Company ValuationFinancial Visibility: Chart of Accounts & P&L StructuringTaxes, CPA & Financial Reporting DisciplineEquipment, Fleet & Working Capital✅ GATE CHECK: The Numbers — Prove You Can Read Your BusinessThe Exit
Scaling: Org Structure & Beyond Owner DependencyGrowth by AcquisitionThe Actual Sale Process: Finding a Buyer & Closing the DealMulti-Metro & Regional ExpansionHow Far You've Come: Your Progress CheckThe 12-Month 7-Figure RoadmapCrew Training Library
Training Videos: How To Clean ProperlyChoose how you want in
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7 Figure Cleaning
7 Figure Cleaning
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7 Figure Cleaning
What you'll learn
- Welcome!
- Where You're Starting: Your Baseline
- The Owner's Identity: Image Nation for Cleaning Operators
- Business Formation: LLC, EIN, Banking, Insurance & Bonding
- Getting Established: Brand, Web Presence & Credibility